The 118

I was reminded today of a phrase I heard from Jeffrey Hayzlett (ex-CMO at Kodak).   
He was talking about "The Elevator Pitch" - 2.0 
He calls it "The 118" -- as in: "you have 118 seconds to get your point across". 

His position is that the average adult's attention span is 8 seconds -- that's all the time someone has to make an initial impact.  The other 110 seconds, what Jeffrey claims is the average time an elevator ride lasts in NYC, is how long you have to "sell" him/her. 

Phrased differently, if you are preparing a long-winded presentation, hoping to impress me, you are approaching this the wrong way.
Obviously, you will not be able to come up with the correct words and to structure your position/proposition in that short a time period without some serious preparation and practice. 
... so heads-up, make sure you practice!

I got a cold call today, from someone talking 100-miles-an-hour, hoping to impress me by throwing out names of well known, major companies, who he claimed were clients -- *yawn*!
After 30 seconds he had not even begun to get close to his point, after 120 seconds I still had not heard his value proposition ... so I cut him off. 
I explained he had failed to "hook" me, that I was not trying to be rude, however I was very busy and I just did not have the time to sit and listen to the stuff he was rattling off. 
It became apparent he was annoying me. 

My parting words were that he needed to practice his 118 and I gave Mr. Hayzlett and his book "The Mirror Test" a "plug". 
You are welcome Jeffrey.
Now I need to go practice my own 118 ... 
Summer vacation is over people, let's get with the program! 

The Brink

A divided government that seems stuck in perpetual gridlock, took the US economy to the brink of default, only to be saved by a last-minute agreement last week. 
Apparently this was not enough for Standard & Poors (S&P), the debt rating agency which was not capable of warning about impending problems with Lehman Brothers, or with the mortgage debt crisis a couple of years ago.  
S&P downgraded US debt from AAA to AA+ and the stock market which had been having one bad day after another for the past two weeks, had an absolutely horrendous day today.  Over the last couple of weeks, the stock market has declined by a figure that is closing-in on 20%. 

Meanwhile, the President has a mere 42% approval rating and Congress has a dismal 14% approval rating! 
The polls notwithstanding, it should be immediately obvious to even the most casual observer that the citizens of the US do not think any of the politicians are doing anywhere near an acceptable job.

I think it is clear we are not simply approaching the brink of disaster; we are teetering on the very edge.  The question before us now is: can any one of the political geniuses figure-out how to keep us from tumbling over that edge? 

Adventures in Space

I experienced a bittersweet moment today, as news arrived that the shuttle Atlantis did manage to lift off from Cape Canaveral for the last time a few hours ago, despite the inclement weather in Florida -- here in Pittsburgh as well, it is overcast and rainy.
I liked this coverage in the Washington Post (http://www.washingtonpost.com/national/atlantis-astronauts-ready-for-final-launch-as-nasa-keeps-watchful-eye-on-cloudy-weather/2011/07/08/gIQA8FcR3H_story.html?wpisrc=al_national).
I also recommend clicking on the second video link for a brief (less than 6 min) history of the Space Shuttle program from the 1st to this the 135th and final flight (http://www.washingtonpost.com/national/health-science/remembering-the-shuttle-era/2011/07/01/AG35yStH_video.html).

I have previously blogged about the "Coolest Job Ever", so my personal angle/excitement about the subject should be obvious. 
The truth of the matter however, is that the International Space Station is now manned and operational and the only existing means of moving people to/from it are the Russian Soyuz spacecraft.  Unfortunately, the Soyuz spacecraft can carry far less in both personnel and payloads/cargo than the Space Shuttles.
Since it will be years before NASA's successor to the Space Shuttle will be operational, I believe the adventures in space (OK, near-Earth orbit if you want to be nit-picky) are just beginning. 

From an economic/financial standpoint meanwhile, there will be thousands, if not tens of thousands of people currently employed by NASA, who will be added to the ranks of those seeking employment during these tough economic times.  I would like to wish each of them a speedy resolution to their personal adventure as well.

Blurring the Line Between Games and Reality

Running errands this afternoon, I was driving and listening to the radio.
There was an extremely interesting discussion regarding how games affect us and about the future direction games may be headed in (http://www.onthemedia.org/2011/jul/01/future-gaming/). 

Why would this interest me so much you ask?
Because I really enjoy playing games! 
One of the lines uttered during the interview by the way, was that while people often play games to escape reality, more and more games are making connections to the real world (that is pretty profound).

One of the people interviewed was Jesse Schell, a professor at the CMU (Carnegie Mellon University - right here in Pittsburgh) Entertainment Technology Center and the CEO of Schell Games.  In Prof. Schell's vision of the (near?) future, he sees a time when sensors will become so ubiquitous, that all our actions every day will be recorded, tabulated and assessed.  Therefore our everyday actions in the real world, such as brushing our teeth, taking the bus instead of driving our cars, walking instead of driving, or watching certain commercials on TV, will all result in us getting awarded bonus points.  In other words our daily actions and habits will be turned into a "game" and the points we earn in the "game" will have real-world implications (such as coupons for things we buy, lower health insurance premiums, or tax credits for the examples listed above).

I know this is a foreboding look at the future and one which does not sound like much fun to some, however Prof. Schell's thesis completely blew my mind.  He stated that since all our actions will be recorded and will be available for our children and for future generations to inspect, if the "game" is designed correctly, it may be possible to modify our behaviors and inspire us to become better people than we might have otherwise turned out.

That puts a different spin on the game of Life ... or maybe it does not.

If you want to listen to Prof. Schell's talk entitled "When Games Invade Real Life", just click on the link (http://www.ted.com/talks/jesse_schell_when_games_invade_real_life.html)
** warning it lasts 28 minutes ** 

Independence

The long 4th of July weekend is upon us and thoughts naturally turn to the reason behind the holiday.
This holiday commemorates the United States' declaration of independence from Great Britain in 1776, an act considered brazen by many at the time, given Britain's overwhelming military superiority.  It also brings to mind other similar acts.

The Greek War of Independence from the Ottoman Empire in 1821 is celebrated on March 25.  This began only a few decades after the Americans and perhaps the planners of that war had been heartened and influenced to some extent by the success the Americans ultimately enjoyed in their bid for independence.  What I found interesting was the utilization of the media of the day to generate support for the Greeks among the European nations, a fact which ultimately helped lead to the intervention of Russia, France and the United Kingdom on the side of the Greeks against the Ottomans.

In the last few months we have witnessed what has been termed by some the Arab Spring with demonstrations and rebellions taking place in various Arab world nations.  What has been interesting has been the utilization of social media by the protesters, to coordinate their activities, generate global support for their causes and provide transparency into the responses employed by the various governments, even when news reporters have not been present.

Ultimately the lesson we can glean is that people don't like to be constrained and they will seek ways to become independent from whatever constrains them.  The tools they choose to use are what they have on hand and what they find to be most effective.
In today's world, social media are powerful indeed and they need to be employed by those seeking maximum effectiveness in their quest for independence from whatever is boxing them in.
I wish all my friends a happy Independence Day, however I also want to remind them to "think before you tweet".

Think Before you Click

A blog entry by Jeff Cole, PR 101 Lesson #106 It Doesn’t Matter What You Were Told In Kindergarten – Sharing Is Not Always A Good Thing ( http://www.pr101.biz/pr-101-lesson-106-it-doesn%e2%80%99t-matter-what-you-were-told-in-kindergarten-sharing-is-not-always-a-good-thing/ ) made me think about the advice I was given some time back when I started my foray into the world of Social Media: "don't drink and tweet."  

It sounds deceptively simple and yet it is rather profound.  When you create content on the social web, or on the web in general, people will find it/see it, regardless of whether you think it is shielded or not.  The word "content" by the way, describes everything from a 140-character tweet, or a comment on a website, to a blog entry, to a picture or video you post.

In light of the above therefore, it only makes sense to employ common sense rules. 
The way I usually describe the decision point when I am sharing my experiences goes something like this -- if you could stomach seeing your content on the front page of the newspaper or on the 6 o'clock newscast, if you wouldn't mind your content discovered by your mother/spouse/friends/boss, then go ahead and click 'OK', or hit 'Enter'.  If you feel you can defend it, you are in the clear. 
If you find yourself hesitating however, then you ought to rethink the wisdom of creating this content. 

As Jeff points out, "Here’s the first thing that we all should remember – social media doesn’t kill careers, people using social media kill careers." If you want proof, you might want to check this link: Rep. Anthony Weiner Resigns  ( http://www.washingtonpost.com/politics/anthony-weiner-to-resign-thursday/2011/06/16/AGrPONXH_story.html?wpisrc=al_national) 
Just keep this in mind therefore and think before you click. 

Wise Advice

I read an excellent article by David Brooks in the NY Times the other day, titled "It's Not About You."
It was directed at all the young people graduating from the various colleges and universities.
He stated: "If you sample some of the commencement addresses being broadcast on C-Span these days, you see that many graduates are told to: Follow your passion, chart your own course, march to the beat of your own drummer, follow your dreams and find yourself. This is the litany of expressive individualism, which is still the dominant note in American culture.

But, of course, this mantra misleads on nearly every front." 

The problem today's young people face is figuring- out how the system works, of picking their way in the big world out there and of finding the problem or problems which call out their name, asking for a solution. 

David correctly points-out that we typically admire people who display excellence. 
Excellence requires repetition, dedication and likely some sacrifice.
The self will stand in the way if we try to pursue excellence and those who excel will find ways of pushing the self aside and relentlessly attacking the problem until it is solved. 
This is wise advice indeed.